Relationship Marketing

Relationship Marketing

Taylor & Francis

  • 149 kr

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Relationship Marketing. Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

Forfattere: David Ballantyne, Adrian Payne, Martin Christopher Utgave: ukjent
Språk: Engelsk Sidetall: 256
ISBN: 9780750648394 Vekt: 399 g
Forlag: Taylor & Francis Innbinding: Heftet
Utgitt: 2002 Veil. pris: 0 kr
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